What is the advantage of updating addresses prior to mailing?

The advantage of updating addresses prior to mailing is primarily tied to qualifying for reduced rates. When mail is properly addressed and up-to-date, it meets the requirements for various postal service discounts. These reduced rates are often available for bulk mailings and other specific types of postal services that require accurate addressing to minimize delivery errors and maximize efficiency.

Additionally, when addresses are current and correctly formatted, it lessens the likelihood of mail being sent to outdated or incorrect locations, which could result in unwanted costs associated with undeliverable mail. This practice not only saves money through reduced postage rates but also enhances the overall effectiveness of a mailing campaign.

Keeping addresses updated also contributes to improving delivery speed and preventing loss of mail, but the standout advantage in terms of cost efficiency and compliance with postal standards revolves around the qualification for reduced rates.