Non-machinable USPS Marketing Mail is subject to which pricing?

Non-machinable USPS Marketing Mail is charged according to the non-machinable letter price. This pricing structure is implemented because non-machinable items do not meet the operational requirements that allow them to be processed efficiently by automated machines. As a result, they incur additional handling costs, which is reflected in the higher pricing.

The non-machinable letter price specifically applies to items that exceed specific dimensions or weight limits that prevent them from being processed on automated equipment. This distinction is important for individuals and businesses sending marketing materials, as it directly impacts their mailing costs and strategies when selecting which service to use for their campaigns.

Understanding this pricing structure helps businesses make informed decisions about how to prepare their Marketing Mail to achieve the best cost efficiency while complying with USPS regulations. Other pricing options, such as standard rates or flat rate pricing, do not specifically apply to non-machinable marketing mail items, which is why they are not relevant in this context. Additionally, discount rates typically apply to bulk mailings or specific promotions and do not address the unique handling requirements of non-machinable items.